Who Iʼm as a designer
I create simple, intuitive, and engaging products that help users and businesses thrive.
Experience
FINTECH — PrivatBank / Privat24 for Business
UX/UI Designer, Apr 2023 — Present
Redesigned and optimized core flows in B2B online banking, reducing the time required to complete key financial operations by 30%.
Launched new product features (account management, card operations, payment flows), increasing active usage among corporate clients by 20%.
Maintained and scaled the design system, reducing design-to-development handoff by 25% and ensuring consistency across multiple banking products.
Collaborated closely with analysts, developers, and legal teams to balance regulatory constraints with user-centric solutions.
Streamlined critical financial workflows for more than 900K business clients, improving operational efficiency and overall product satisfaction.
FINTECH — PrivatBank / Privat24 for Business
UX/UI Designer, Apr 2023 — Present
Redesigned and optimized core flows in B2B online banking, reducing the time required to complete key financial operations by 30%.
Launched new product features (account management, card operations, payment flows), increasing active usage among corporate clients by 20%.
Maintained and scaled the design system, reducing design-to-development handoff by 25% and ensuring consistency across multiple banking products.
Collaborated closely with analysts, developers, and legal teams to balance regulatory constraints with user-centric solutions.
Streamlined critical financial workflows for more than 900K business clients, improving operational efficiency and overall product satisfaction.
CRM + BeautyTech — Glamiris
Product Designer, May 2022 — Apr 2023
Created mobile applications and CRM systems tailored to salon operations, improving workflow clarity and customer engagement.
Introduced smart automation that reduced repetitive actions and helped administrators manage bookings and schedules faster.
Optimized information architecture, reducing steps in key user scenarios and simplifying daily task flows.
Developed a scalable design system that accelerated UI delivery and improved interface consistency across web and mobile experiences.
Delivered modern, efficient tools that enhanced retention among salon owners and supported platform expansion across new markets.
CRM + BeautyTech — Glamiris
Product Designer, May 2022 — Apr 2023
Created mobile applications and CRM systems tailored to salon operations, improving workflow clarity and customer engagement.
Introduced smart automation that reduced repetitive actions and helped administrators manage bookings and schedules faster.
Optimized information architecture, reducing steps in key user scenarios and simplifying daily task flows.
Developed a scalable design system that accelerated UI delivery and improved interface consistency across web and mobile experiences.
Delivered modern, efficient tools that enhanced retention among salon owners and supported platform expansion across new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Hard Skills
End-to-End Product Design: Research, ideation, prototyping, testing, and delivery for mobile, web, and B2B, B2C platforms, driving measurable improvements in conversion and engagement.
Design Systems & Scalable UI: Building reusable component libraries, reducing design-to-development time by 25% and ensuring consistency across complex products.
Information Architecture & User Flows: Structuring complex systems into intuitive, high-conversion journeys, increasing task completion by 20–30%.
Prototyping & Validation: Wireframing, high-fidelity prototypes, usability testing, and data-driven iteration to optimize user experience.
Web & Mobile Design: Designing responsive, adaptive, and accessible interfaces across devices.
Methods & Collaboration: Design Thinking, Human-Centered Design, Lean UX, Agile/Scrum, stakeholder alignment.
Soft Skills
Strategic problem-solving and data-informed decision making.
Balancing user needs with business goals to deliver measurable impact.
Clear communication and stakeholder management across executive and cross-functional teams.
Collaborative mindset in multinational, multidisciplinary environments.
Creative and strategic thinking for scalable, user-centered solutions.
Adaptable and tech-savvy, embracing emerging tools and AI-driven workflows.
Mentorship and fostering knowledge-sharing culture within teams.
Tools
Languages
🇺🇦 Ukrainian (native) 🇺🇸 English (B1)
Experience
FINTECH — PrivatBank / Privat24 for Business
UX/UI Designer, Apr 2023 — Present
Redesigned and optimized core flows in B2B online banking, reducing the time required to complete key financial operations by 30%.
Launched new product features (account management, card operations, payment flows), increasing active usage among corporate clients by 20%.
Maintained and scaled the design system, reducing design-to-development handoff by 25% and ensuring consistency across multiple banking products.
Collaborated closely with analysts, developers, and legal teams to balance regulatory constraints with user-centric solutions.
Streamlined critical financial workflows for more than 900K business clients, improving operational efficiency and overall product satisfaction.
CRM + BeautyTech — Glamiris
Product Designer, May 2022 — Apr 2023
Created mobile applications and CRM systems tailored to salon operations, improving workflow clarity and customer engagement.
Introduced smart automation that reduced repetitive actions and helped administrators manage bookings and schedules faster.
Optimized information architecture, reducing steps in key user scenarios and simplifying daily task flows.
Developed a scalable design system that accelerated UI delivery and improved interface consistency across web and mobile experiences.
Delivered modern, efficient tools that enhanced retention among salon owners and supported platform expansion across new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
FINTECH — PrivatBank / Privat24 for Business
UX/UI Designer, Apr 2023 — Present
Redesigned and optimized core flows in B2B online banking, reducing the time required to complete key financial operations by 30%.
Launched new product features (account management, card operations, payment flows), increasing active usage among corporate clients by 20%.
Maintained and scaled the design system, reducing design-to-development handoff by 25% and ensuring consistency across multiple banking products.
Collaborated closely with analysts, developers, and legal teams to balance regulatory constraints with user-centric solutions.
Streamlined critical financial workflows for more than 900K business clients, improving operational efficiency and overall product satisfaction.
FINTECH — PrivatBank / Privat24 for Business
UX/UI Designer, Apr 2023 — Present
Redesigned and optimized core flows in B2B online banking, reducing the time required to complete key financial operations by 30%.
Launched new product features (account management, card operations, payment flows), increasing active usage among corporate clients by 20%.
Maintained and scaled the design system, reducing design-to-development handoff by 25% and ensuring consistency across multiple banking products.
Collaborated closely with analysts, developers, and legal teams to balance regulatory constraints with user-centric solutions.
Streamlined critical financial workflows for more than 900K business clients, improving operational efficiency and overall product satisfaction.
CRM + BeautyTech — Glamiris
Product Designer, May 2022 — Apr 2023
Created mobile applications and CRM systems tailored to salon operations, improving workflow clarity and customer engagement.
Introduced smart automation that reduced repetitive actions and helped administrators manage bookings and schedules faster.
Optimized information architecture, reducing steps in key user scenarios and simplifying daily task flows.
Developed a scalable design system that accelerated UI delivery and improved interface consistency across web and mobile experiences.
Delivered modern, efficient tools that enhanced retention among salon owners and supported platform expansion across new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
CRM + BeautyTech — Glamiris
Product Designer, May 2022 — Apr 2023
Created mobile applications and CRM systems tailored to salon operations, improving workflow clarity and customer engagement.
Introduced smart automation that reduced repetitive actions and helped administrators manage bookings and schedules faster.
Optimized information architecture, reducing steps in key user scenarios and simplifying daily task flows.
Developed a scalable design system that accelerated UI delivery and improved interface consistency across web and mobile experiences.
Delivered modern, efficient tools that enhanced retention among salon owners and supported platform expansion across new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Funnels + Landing Systems — Virtual Worker Now
UX/UI Designer, Nov 2021 — May 2022
Designed and launched high-conversion funnels that enabled clients to start, validate, and scale online businesses.
Increased lead generation by 25% and improved conversion rates by 18% through UX optimization and iterative testing.
Conducted usability evaluations, identifying friction points and implementing targeted improvements that reduced drop-off by 20%.
Collaborated with cross-functional teams to translate complex business logic into clear, user-friendly digital experiences.
Strengthened the digital presence of international partners and supported their expansion into new markets.
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Copyright 2025 by Alina Sheren
Copyright 2025 by Alina Sheren
Copyright 2025 by Alina Sheren