Busy Saas Platform

A B2B web platform that merges online banking and crypto management in a single intuitive ecosystem — giving companies full control over their finances, analytics, and digital assets.

Role

Product Designer

Platform

Web / SaaS

Timeline

6 months

📋 Project Overview

The Challenge
B2B financial tools often split traditional banking and crypto operations across different platforms.This fragmentation makes managing assets confusing, time-consuming, and far from intuitive for modern teams.

The Solution
Busy unites fiat and crypto in one smart ecosystem — giving companies full financial visibility and control in a single dashboard.
It simplifies complex workflows, enhances transparency, and empowers businesses to make confident, data-driven decisions in real time.

📋 Project Overview

🎯 My Role & Responsibilities

Led end-to-end design process — from research to final delivery
Defined user journeys, flows, and overall product structure
Designed interactive prototypes and a scalable design system
Collaborated closely with PMs, developers, and compliance teams
Conducted usability testing and implemented key insights into the final release

🎯 My Role & Responsibilities

Led end-to-end design process — from research to final delivery
Defined user journeys, flows, and overall product structure
Designed interactive prototypes and a scalable design system
Collaborated closely with PMs, developers, and compliance teams
Conducted usability testing and implemented key insights into the final release

🎨 Design Process

The project followed the Double Diamond framework — a structured path from discovery to delivery.

Discover → uncover pain points, define user segments
Define → prioritize features for MVP
Develop → design, prototype, and test
Deliver → refine UI, finalize design system, validate with users

Visual Design System

Built a scalable UI kit with 60+ reusable components
Accessible color contrast (WCAG AA)
Iconography tailored for quick recognition in high-stress flows

🎨 Design Process

The project followed the Double Diamond framework — a structured path from discovery to delivery.

Discover → uncover pain points, define user segments
Define → prioritize features for MVP
Develop → design, prototype, and test
Deliver → refine UI, finalize design system, validate with users

Visual Design System

Built a scalable UI kit with 60+ reusable components
Accessible color contrast (WCAG AA)
Iconography tailored for quick recognition in high-stress flows

🏆 Key Features Designed

Unified Dashboard — complete visibility across fiat and crypto balances.
Crypto Wallet Integration — real-time tracking, exchange, and analytics.
Transaction Insights — simplified flows with smart filters and quick actions.
Custom Reports & KPIs — live dashboards for financial analysis.
Role-Based Access — controlled permissions and secure collaboration.
Dark / Light Mode — accessibility and comfort for daily use.

🏆 Key Features Designed

Unified Dashboard — complete visibility across fiat and crypto balances.
Crypto Wallet Integration — real-time tracking, exchange, and analytics.
Transaction Insights — simplified flows with smart filters and quick actions.
Custom Reports & KPIs — live dashboards for financial analysis.
Role-Based Access — controlled permissions and secure collaboration.
Dark / Light Mode — accessibility and comfort for daily use.

📊 Results & Impact

🚀 Product Adoption

+28% increase in crypto feature usage within the first month
+40% faster transaction completion

💬 User Feedback

+32% growth in user trust and satisfaction
+15% higher retention among SMB clients due to improved UX

🏁 Outcome

Busy positioned itself as a modern bridge between fintech and blockchain — enabling businesses to manage their entire financial ecosystem with clarity and confidence.📣 Stakeholder Feedback

📊 Results & Impact

🚀 Product Adoption

+28% increase in crypto feature usage within the first month
+40% faster transaction completion

💬 User Feedback

+32% growth in user trust and satisfaction
+15% higher retention among SMB clients due to improved UX

🏁 Outcome

Busy positioned itself as a modern bridge between fintech and blockchain — enabling businesses to manage their entire financial ecosystem with clarity and confidence.📣 Stakeholder Feedback

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